Dr. Jeff Langmaid
Founder
Writes the scripts, the sequences, and most of what you'll read here. Focused on turning clinical expertise into language patients understand and act on.
ABOUT US
We're Jeff and Jason.
Two chiropractors who kept watching great doctors struggle with the business side rather than the clinical side — and decided to do something about it.
Every chiropractor deserves a practice they're proud of.
We believe every chiropractor deserves a practice they're proud of — one that grows predictably, serves more people, and gives you the freedom to live life on your terms.
That belief is what drives everything we do. From Patient Pilot to Care Plan Pro to Avatar DC, we've built tools, trainings, and technology that help chiropractors grow without stress, burnout, or chasing the "marketing hack of the week."
Over the past decade, we've served more than 10,000 practices, reached doctors across more than a dozen countries, been featured in leading chiropractic publications, and shared this work from stages around the world.
But what matters most to us is simple: helping you see more of the right patients, keep them engaged, and run a business that supports your life — not the other way around.
How we think about this.
Systems over hacks
Chiropractic has no shortage of people selling tactics. We'd rather show you what we can actually measure across the practices we work with — including the findings that were inconvenient for us. When something stops working, we say so.
Consistency beats intensity
Almost every marketing problem in a practice is really a consistency problem. A campaign that runs hard for two weeks and stops does less than a smaller thing that runs forever. We build the things that keep running after you stop thinking about them.
Your practice, your voice
We write a lot of words on behalf of chiropractors. None of them work unless they sound like something you'd actually say. Everything we send goes out under your name, from your practice — so your patients hear you, not us.
Who we are.
Dr. Jason Deitch
Co-founder
Two decades helping chiropractors reach more people, with a focus on the business systems that let a practice grow beyond the doctor.
What we build.
Four products, one purpose — helping practices grow without adding to the week.
Start with the weekly email.
The simplest way to see how we think. One email a week, ten minutes, no pitch.