Welcome
3 emails · first 6 days
Subject
Welcome to MVMT Health
PATIENT PILOT
Onboard new patients. Retain active ones. Reactivate your inactives. Automatically.
Patient Pilot runs all three — condition-specific, stage-aware, written and sent for you, from the first visit to long after the last.
Running in 250+ chiropractic practices · Built into Care Plan Pro
- Patient emails sent for practices
- 175M+Patient emails sent for practices
- Practices running it now
- 250+Practices running it now
- Patients receiving lifecycle email today
- 350k+Patients receiving lifecycle email today
- Months the reactivation sequence keeps running
- 24Months the reactivation sequence keeps running
The Problem
Guide the entire patient journey, automatically.
New patients decide whether they'll finish care long before they actually finish it — often by visit three. The first two weeks are critical: whether they understand what you're doing, why it takes time, and what their part in it is.
Patients under active care see you weekly, but a normal visit doesn't leave room for the education that keeps someone showing up in week six the way they did in week one.
And then there's the largest group by far — everyone who completed care, drifted off, and gone inactive. In a practice open ten years, that's usually thousands of people, and every one of them already found you, already scheduled, already decided you were worth their time.
You're not talking to them, because talking to them is a job and you already have one.
How It Works
Every patient gets the right message at the right stage.
Patient Pilot is patient lifecycle email, built into Care Plan Pro. Every patient sits at a stage, and every stage has its own sequence. Nobody has to start a campaign or remember to send anything.
The patient journey, automated
Active care
Weekly · length of plan
Subject
What your phone is doing to your neck
Reactivation
Up to 2 years after care ends
Subject
We've been thinking about you
Book your visitA new care plan restarts the journey.
- 1
Onboarding — three emails, first six days
The first two weeks decide whether someone finishes care or disappears after visit three. New patients get three emails over their first six days that explain what you're doing and why it takes time — the conversation you'd have if you had twenty minutes per visit instead of eight.
- 2
Active care — condition-specific, for the length of the plan
Patients under care receive emails matched to the condition you're actually treating, running for as long as their plan runs. If the patient accepted their care plan through Care Plan Pro, this happens by itself — the condition and duration come straight from the plan. If they didn't, your team adds the patient, picks the condition and length of care, and it runs exactly the same way.
- 3
Reactivation — automatic, long-term, descending
When the care plan ends, patients move into reactivation on their own. The sequence descends in frequency over time — closer together at first, then spacing out over months. That's the part practices can't do by hand. Patients come back when they need to, which might be month two or month fourteen.
This is what your patients actually get.
A real email, from your practice
Sent in your name, signed by you, with your booking link and your phone number. Nobody in your office writes a word of it.
Welcome
During active care
Reactivation
The text your front desk gets
The moment a patient taps to call or clicks to book, up to three people get a text and an email with the patient's name — while the patient is still thinking about it.
Every patient who raised a hand
Who clicked, which email, what stage of care they're at, and how to reach them. Not a click rate — a list of people to call.
The Part That Matters
Every click becomes a name.
The moment a patient clicks your booking link or taps to call, up to three of your team get a text and an email. Not a dashboard someone has to remember to open — the alert goes where your team already looks, while the patient is still thinking about it.
If you use online scheduling, the link takes them straight there. If you don't, it goes to your practice phone.
Everything collects in one place: who clicked, which email, what stage of care they're at, and whether they tried to book or call — with their contact details, ready for someone to pick up the phone.
Sarah Whitfield
s.whitfield@email.com
Active careClicked to call
Subject: "Where you carry your stress"
Today, 8:21 AM
That's not a metric. That's a patient who wants to come back and hasn't reached you yet.
“The Smart Chiropractor has helped me stay constantly booked.”
Why most reactivation programs fail.
Worth being direct about this, because it's the difference between a program that works and one that doesn't.
It stops.
Someone pulls a list, the front desk calls for two weeks, results are mixed, and it quietly ends. But patients come back when they need to, not when you run a campaign. A two-week push only catches whoever happened to be ready that week.
The invitation is vague.
“We'd love to see you again” isn't an invitation — it's a sentiment. A patient who's been gone a year is quietly doing math: what does a visit cost, do I have to commit to a whole plan, how long is this going to take. If they have to guess, they don't call. Patient Pilot lets you set one clear returning-patient offer, stated the same way in every reactivation email, so there's nothing to work out before picking up the phone. It doesn't have to be a discount — across our practices, reactivation emails carrying a discount consistently underperform ones that teach something and invite plainly. What moves people is knowing exactly what they're saying yes to. Leave the offer blank and the sequence runs on education alone.
Nobody picks up the phone.
A patient reads the email, taps to call, and reaches a voicemail box nobody checks until Thursday. Or they click the booking link and it goes to a page that hasn't been updated in two years. The message worked — the response had nowhere to land. Patient Pilot alerts up to three people by text and email the moment it happens, so somebody knows while the patient is still thinking about it.
Software can send the right message to the right patient every week, forever. It can't decide what you're inviting people to do, and it can't pick up the phone — but it can tell you exactly who to call, and when.
"I recommend all of my Remarkable Practice clients use Patient Pilot to increase their net momentum and drive more consistent reactivations."
Set it up once. Care Plan Pro does the rest.
Patient Pilot doesn't run on a list you maintain. It runs on the care plans you're already building — the patient, the condition, and the length of care come straight from Care Plan Pro the moment a plan is accepted.
Tell us who you are.
Your display name, reply-to address, practice phone, and mailing address. Your sign-off, your brand color, your scheduling link. Add up to three people to receive patient alerts by text or email.
Patients enroll themselves.
Anyone who accepts a care plan through Care Plan Pro is enrolled automatically, at the right stage, with the right condition, for the right duration. No import, no tagging, no list to keep clean. For patients outside that flow, your team adds them and picks the condition and length of care.
We write everything.
Clinically grounded, patient-appropriate, and ending in one clear invitation to book. Nobody in your office writes anything.
It never stops.
No campaigns to launch, no calendar to maintain, no month where it quietly stops because everyone got busy. Unsubscribes are suppressed across every future send automatically, so you're never the practice emailing someone who asked you to stop two years ago.
Built into Care Plan Pro.
Patient Pilot isn't a separate tool you log into. It lives inside Care Plan Pro alongside your care plans, memberships, and patient records.
That's what makes the automation work. When a patient accepts a care plan, Patient Pilot already knows their condition, their plan length, and when it ends — so onboarding, active-care content, and reactivation happen without anyone maintaining a list or moving anyone between stages.
Patient Pilot handles the patients you already have. To bring new ones in, our marketing campaigns cover workshops, referral programs, and service line launches.
Pricing
What it costs.
- Care Plan Pro Growth
- $99/month
- Patient Pilot add-on
- $59/month
- Total
- $158/month
Patient Pilot runs inside Care Plan Pro, so the base plan is required. That integration is what lets condition and care-plan length flow through automatically — without it, someone would be maintaining lists by hand.
Care Plan Pro Growth includes care plan creation, presentation, and membership management. Patient Pilot adds the full patient email lifecycle on top.
At a returning patient worth $600, three patients a year covers the cost of both.
Work out the numbers for your practice →Patient Pilot vs. the alternatives.
Reactivation postcards and mailers.
Real cost per contact, no way to know who responded, and a multi-week feedback loop. It works, slowly and expensively — but the unit economics break down as soon as your database is large enough to matter.
Front-desk call lists.
The highest-converting method per contact and the least sustainable. Your CA has a full day before they touch the list, so it happens in bursts and then stops. Best used on a short, high-intent list — not the whole database.
Reactivation scripts and letter templates.
Useful, and free. The wording was never the problem. The problem was that nobody sent them in week six, or week twenty, or week forty.
Doing it yourself in Mailchimp or Constant Contact.
Entirely possible. Budget the hours honestly: weekly clinical writing, suppression management, segmenting by care stage, staying compliant. Most practices sustain it about a quarter.
Patient Pilot.
Lower conversion per contact than a phone call, applied to every patient, every week, indefinitely. It wins on consistency, not on any single message.
For practices also thinking about content and social output, Avatar DC is the complementary side of the same system.
FAQ
Questions, answered.
- First reactivations usually land within the first few weeks. The compounding effect shows up over months — you're waiting for each patient's own trigger, so time in market is what makes it work.
Your database is already full of patients who'd come back.
They found you once. Patient Pilot is what keeps you in front of them until the day they need you again.
$158/month, activated with Care Plan Pro Growth.
