What we're learning about marketing, retention, and growing a practice — including the findings that surprised us.
YouTube is a search engine, not a social feed — which makes it the one video platform where a practice's effort compounds. Here's what to film, how to rank it locally, and the compliance rules that catch practices out.
By Dr. Jeff Langmaid ·
Seven studies and guidelines that actually carry weight outside the profession — what each one found, what it didn't find, and how to reference them with patients and referral partners without overstating.
By Dr. Jeff Langmaid ·
Can a chiropractor prescribe durable medical equipment? Under Medicare, no — and the reason is statutory, not clinical. Here's how DME rules actually work across Medicare, private payers, state scope, and cash sales.
By Dr. Jeff Langmaid ·
A buyer's guide to hiring a chiropractic marketing company — what the pricing models actually mean, the contract terms that matter, the questions that separate real agencies from packagers, and when to hire nobody.
By Dr. Jeff Langmaid ·
Retail can be a meaningful revenue line or a reason patients stop trusting your recommendations. The difference comes down to what you carry, how you recommend it, and what you disclose.
By Dr. Jeff Langmaid ·
The Joint Corp publishes its financials every quarter, which makes it the only chiropractic business model you can study with real numbers. Here's what those numbers say — and what independent practices should take from them.
By Dr. Jeff Langmaid ·
Most chiropractic team problems are systems problems wearing a personality costume. A practical guide to roles, hiring, huddles, scorecards, and the documentation that makes turnover survivable.
By Dr. Jeff Langmaid ·
Most practice marketing calendars are built in January and abandoned by March. Here's a three-layer structure that keeps running when the schedule gets full, plus a month-by-month framework.
By Dr. Jeff Langmaid ·
A practical guide to Facebook and Instagram advertising for chiropractic practices — what actually works in the ad account, what a new patient really costs, and the compliance rules most practices miss.
By Dr. Jeff Langmaid ·
We measured engagement across 642,000 patient email addresses from 250 chiropractic practices. Nearly half hadn't opened anything in twelve months — and the way the decay happens is more useful than the number itself.
By Dr. Jeff Langmaid ·
Personal injury cases don't come from ads. They come from attorney relationships, documentation quality, and being reachable in the first 48 hours after a crash. Here's how the referral loop actually works.
By Dr. Jeff Langmaid ·
A practical guide to email marketing for chiropractic practices — building a patient list, what to send at each stage of care, how often, and how to tell whether it's working.
By Dr. Jeff Langmaid ·
